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Name File Services for ERA®
Market to the Right Customers
- What procedures do you use to keep your name file current?
- Each year, approximately 1.2 million households move and file a change of address notification Canada Post, leaving you with an inaccurate name file and lost opportunities for follow-ups.
- 80% of records in the average name file are incorrect in some way. How many communications are you missing out on because of bad data?
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As seen in leading industry publications
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