Exception to Every Rule
We know you might be looking closely at reducing expenses right now. That’s why we’re excited to share with you the new General Manager Exception Reporting application for ERA.
Spot Problems Before They Grow
By focusing solely on exceptions, this solution can help you monitor and reduce expenses and add to your bottom line. It finds profit leaks and areas for improvement throughout your dealership, based on the goals you set. With this tool in place, you can stop digging through reports and start resolving concerns right away.
In this issue, we explore more ways you can reduce expenses throughout your dealership. You can read more about General Manager Exception Reporting in the Solutions at Work section on page two. We hope this information jumpstarts new ideas that help you meet your business priorities. Join me at the STAND OUT Tour this October where you can see Reynolds’ new solutions in action including General Manager Exception Reporting.
Sincerely,
Alain Sabbah
Vice President, Sales
Reynolds and Reynolds (Canada) Ltd.
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Alain Sabbah
Vice President, Sales
Reynolds and Reynolds (Canada) Ltd.
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Learn Best Practices and See What’s New on the STAND OUT Tour
Matt Davenport, Director for Practice Development and Customer Care Services for Reynolds Consulting Services, shares best practices to help grow profits by using the right data.
Join us for a free morning or afternoon session to see what’s new and, more importantly, how Reynolds’ solutions can help your dealership Stand Out in these tough economic times. You and your management team are invited to join us for two live workshops that focus on Variable and Fixed Operations to learn how you can improve dealership operations and grow profits.
The STAND OUT Tour just completed the first stop in Coquitlam, BC and will be making stops in Toronto and Montreal this October – come see the workshops and Reynolds’ new solutions in action!
Versions of the Truth:
Which Version Are You Using to Make Business Better?
Workshop I
Versions of the Truth - Variable Operations
Workshop II
Versions of the Truth - Fixed Operations
We will explore:
- A simple and practical way to define and understand data usefulness.
- What to do to fix data problems that confuse the “Truth.”
- Fresh best practices that will help you save and make money while becoming more efficient - with less stress.
- How to assess DMS utilization that feeds the source of your business intelligence.
Register Today for the Free Morning or Afternoon Session!
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Matt Davenport, Director
Practice Development and Customer Care Services
Reynolds Consulting Services
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We’ll Be In
Montreal, QC
October 20, 2009
Sheraton Laval
Toronto, ON
October 27, 2009
Doubletree by Hilton Toronto Airport
Morning Session (8-12)
8:00 - 9:00 a.m. Breakfast/Check In
9:30 - 10:30 a.m. Workshop I
11:00 - 12:00 p.m. Workshop II
Afternoon Session (12-5)
12:00 - 1:00 p.m. Lunch/Check In
1:30 - 2:30 p.m. Workshop I
3:00 - 4:00 p.m. Workshop II
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Importing Data into Contact Management
Did you know you can import customer lists into Contact Management? Doing so helps you retain the lists you purchase or receive from your manufacturer in an organized way. Then you can market to those customers using Contact Management’s marketing features. Here’s how it works:
- Use the Data Import feature under the Campaign tab and select the file you want to import. The file must be in CSV format.
- Follow the Data Import Wizard steps to set up the field mapping for the data you’re importing. Select where you want each column of data to import.
- After the data has been imported, use either the Assign Activity or Assign • Bulk Schedule feature to market to the imported list of customers.
Tip: Don’t worry about duplicate entries. Contact Management will match the imported customers with any existing clients in your ERA name file. For help importing a list into Contact Management, please review the Data Import Help section within Contact Management. Or call the Technical Assistance Centre.
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Getting Down to Business with Exception Reporting
Get the Needles without the Haystack
How do you know if everything is running smoothly in your dealership? Are you tired of digging through stacks of printed reports looking for just a few pieces of critical data? Or worse – finding a problem only after it’s gotten out of control? General Manager Exception Reporting can help keep you in the know.
You Decide What Equals Good Business
This new solution for ERA helps simplify the management process, so you can focus on making your business more profitable. You set the standards and General Manager Exception Reporting shows you what’s not making the cut.
- Access current data first thing in the morning – reports update every night.
- View exception reports by department – Accounting, Parts, and Service – and in one overall Summary report if desired.
- Review reports on-screen or print them to fit your needs.
- Allow only approved users to view reports by using security measures.
You can address issues only if you’re aware of them. With user-defined exception reports at your fingertips each day, you’ll know exactly what needs to be dealt with to keep business humming.
For more information on General Manager Exception Reporting, please contact your Reynolds Account Manager, call 1.877.792.7677, or e-mail canadian_marketing@reyrey.com.
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Getting Ready for the Market to Come
By Adrienne Reilly
We’re all painfully aware the auto industry has been in a storm the last two years. We also know those who weather the storm will have the opportunity to come out stronger than before. But this isn’t just a matter of sitting back and waiting for the storm to pass. To survive, we’ll need to develop good habits that can lead to long-term success.
Examine Your Dealership
Begin with a comprehensive evaluation of your dealership. No nook or cranny should go unchecked; a goldmine of unidentified or misused resources can be found. We recently helped a dealership save $8,000 a month by examining outsourced initiatives and suggesting work-arounds with their current technology in just two hours. Who knows what would have been found if we had dug in deeper?
Continued in Drive Results newsletter
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Adrienne Reilly
Business Solutions Specialist, Enrollment Consultant
Reynolds Consulting Services |
Improve your operations and system utilization with Reynolds University (RU) Online’s interactive Session of the Month.
To learn more about these courses and when they are offered, log on to https://my.reyrey.com and select RU Online at the top. Click on Session of the Month along the right side.
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Weak Keywords Waste Money
By Aloysius Carl
Reynolds and Reynolds
In today’s Web-focused world, matching your keywords to the search terms consumers are using is becoming more difficult. It is critical to determine if your keywords are providing the best return on your paid search investment.
Pay for Keywords that Work
Pay-per-click ads run on keywords, or search terms. The difference in conversion rates can vary dramatically from one keyword to another – sometimes more than 200-300%! So, how do you know you are getting the most from your advertising dollars?
- Track performance of keyword-specific traffic with a good analytics system.
- Adjust your bid rates and emphasis accordingly.
- Eliminate non-performing keywords from the campaign and your monthly bill.
- Focus your investment on those keywords that produce results.
Keywords Customers Are Using
A good analytics system will help you identify keywords current customers are using to find your site. Using these search terms in your pay-per-click campaigns will help you capture new customers like your existing ones.
Use Your Analytics
Paid search can be a powerful way to market your dealership, but it’s only as good as your performance-tracking tool. You’re wasting money and opportunity if you don’t understand the results you’re getting from Web campaigns.
- Get to know your analytics system of choice.
- Daily review the information it provides.
- Modify your campaigns accordingly.
Pay attention to the results your ads are getting, including click-through rate and lead conversion. This will help you reduce expenses on keywords that don’t work and add more to your bottom line with those that do.
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ERA Version 9.2 is Available!
To access the latest ERA release material, simply log on to https://my.reyrey.com. Here you can find enhancement information broken down by dealership department, the more detailed “ERA 9.2 What’s New Guide,” ERA user manuals, and other ERA related information.All the information you need is convenient and easy to access. On the left side of the home page under the News and Announcements section is a direct link to the ERA v.9.2 materials available through Online Support.
If you’ve never used my.reyrey.com before, here’s how to get started:
- Go to https://my.reyrey.com
- Click on “Not a User? Click Here to register” to begin the registration process.
If you have any questions, please call the Technical Assistance Centre at your toll-free support number or access Online Support.
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