With the recent state of the economy, it's more important now than ever to invest in your future. Don't consider marketing an expense, but rather an investment for future success.
You've invested time and money to get customers into your dealership. This is why we've developed marketing solutions to help you gain more business and better manage the customer relationships you've already established.
- PromoTAG™ is an in-vehicle advertisement, designed as a hang-tag that leaves a positive and consistent message for your service customers, encouraging them to return. Chrysler Canada and JLR Canada recognize PromoTAG as a valuable marketing tool that can be used to deliver messages to your customers.
- ScanTRAX CSI® not only transforms your dispatch tag into an effective advertising piece but also incorporates a process to easily evaluate customer data and improve CSI scores.
These tools allow us to work with you and your DMS system, for special announcements targeting specific customers, and design the collateral to appeal to them.
We share your goals for future success and will continue to invest in product development to help you get there. In this issue, you'll find best practices to help maximize your advertising efforts today creating a successful tomorrow.
Sincerely,
Loui DeAngelis
Director, Integrated Document Solutions
Reynolds and Reynolds (Canada) Ltd.
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How many opportunities are you missing out on because of outdated information? Ineffective marketing can cost you time, money, and lost sales opportunities; and in this economy every communication is crucial. Reynolds knows the value of your customer's name and can help ensure you capture changes to your customer contacts. ERA Name File Services can help you maintain a clean name file so you can market more cost-effectively and improve your bottom line. It can help ensure your messages get to the right people at the right time.
An accurate Name File affects every part of your dealership. Returned mail can cost thousands of dollars a year and waste an opportunity to contact a perspective customer. Sending messages to the same person multiple times not only costs time and money, but it can give your customers the wrong message about your dealership. When promotional mail is returned undelivered, you lose money on both postage and lost sales opportunities with customers who never see your information.
With Name Files Services you can:
- Stay connected to customers with updated addresses and telephone numbers.
- Keep accurate data and control the deletion of duplicate information.
- Reduce compliance risk by automatically flagging data as Do Not Contact.
- Save money on postage by delivering mailings to the correct address.
Name File Services improves your bottom line by helping ensure your messages get to the right people at the right time. Send a single mailer to a single customer; saving money on printing and postage.
Services Meeting Your Needs
Each of the functions included in Name File Services can be tailored to run monthly or on demand based on your dealership's needs.
- Customer Address Update provides the latest address information from the National Change of Address (NCOA) and other databases. Address Refresh and postal code find features compare, update, and standardize records against Canadian Postal Service data.
- Customer Telephone Update compares and updates phone numbers against the National White Pages Directory.
- Customer Deduplication allows you to identify potential duplicate names, and remove them as desired. Multiple customer records are marked as duplicates based upon confidence levels. This allows duplicate and inconsistent entries to be consolidated and updated quickly.
- Customer Privacy Update identifies and flags Do Not Call and Do Not Mail registrations from the Canadian Marketing Association (CMA) databases.
Name File Services can help you turn your customer data into a valuable marketing tool with an accurate Name File that helps keep you fully focused on selling and servicing vehicles.
Find out more about Name File Services.
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Market to Specific Customer Groups Using Client Collections
Did you know new sales opportunities could be waiting for you in your own Contact Management customer database? Using Client Collections, you can generate targeted e-mail, letter, and/or phone campaigns based on the specific criteria that fit your needs.
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Get Help
For help creating this or other client collections, call the Technical Assistance Centre at your toll-free support number. |
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To get started, select the options shown above in your Contact Management Collection Criteria screen.
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In today's world, you can never be too careful with your financial data. Can you imagine the troubles your dealership would face if all your data was lost or compromised? To help you avoid these dangers, Reynolds' Kodata electronic data archiving solution provides reliable, safe, and secure data back-up for all of your vital accounting information.
In addition to providing unparalleled security, the system can help you reduce expenses by eliminating the need to store and retrieve reams of journals, schedules, general ledgers, and reports every month, saving you time and money.
Kodata is an electronic archiving solution that can help you easily access your archived reports and other information from a secure CD or Web site, instead of wasting time searching for hard-to-find files.
You'll experience advantages, like:
- Safely storing data in an off-site facility, reducing the demand for physical duplicates and storage space.
- Converting month-end reports to a CD and housing data on a Web site that can be easily reviewed at any time.
- Storing financial information in an unalterable, non-proprietary format that cannot be deleted.
Learn more about this exciting solution.
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By Carl Bennett
If you are feeling the pinch of the economic downturn, you may think increasing your advertising spending and presence will result in more sales and service business.
However, it can be difficult to determine how effective traditional media advertising is and what kind of return your dealership is getting. Don't assume more advertising will automatically yield better results.
Continued in Drive Results newsletter
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Improve your operations and system utilization with Reynolds University (RU) Online's interactive Session of the Month.
January's session of the month, “Increase Service Revenue with Recommended Services” will show you how to set up recommended services, forecast potential customers, and utilize tools to aid advisors with up-sell opportunities.
To learn more about these courses and when they are offered, log on to RU Online and click on Session of the Month along the right side.
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Throwing countless dollars into your marketing efforts can be wasteful and expensive. Callbright allows you to track which sources are providing the greatest return on investment so you can focus on areas that have proven results.
Knowing more about your customers can help you better construct your marketing campaigns. If you can capture customer data, and penetrate preferred means of communication, you'll be on your way to increased revenue and profit.
Today's consumers are less willing to wait for answers and offers to be fielded. Look for tools that can help you reach interested prospects promptly. Callbright helps ensure that leads are captured and converted, so your business stays successful.
Find out how you can dial up success.
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ERA Version 9.5 Update
We recognize your end-of-year schedule is hectic, so we are targeting ERA Release v.9.5 for March 2010. Stay tuned for more details coming soon!
If you have any questions in the meantime, please contact the Technical Assistance Centre at your toll-free support number.
Unique Tools to Reach Customers and Increase Service Profits
Increase service profits and keep your dealership strong, regardless of the vehicle sales market. We have smart tools that help you give customers a reason to return.
PromoTAG™ turns your dispatch hang tag into effective advertising. Advertise special promotions, introduce new products and services, introduce your service advisors, and more.
ScanTRAX CSI® takes PromoTAG one step further by adding a customer survey card. Powerful online reporting allows you to review trend movement and compare service advisor performance against other advisors and the dealership average.
For more information, contact your Reynolds Document Consultant.
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