Innovation has been a hallmark of both The Reynolds and Reynolds Company and Universal Computer Systems, Inc. (UCS). Reynolds has evolved from a business forms manufacturer into one of the world's leading information management companies serving the automotive retailing industry. UCS has grown from a regional data processing service to a complete dealer services provider, often being the first to introduce many of the dealership software applications available today.

The merger of Reynolds and UCS, completed in 2006, creates the world’s pre-eminent dealer services provider. The new Reynolds and Reynolds Company brings together two distinguished companies, both rooted in a legacy of innovation, now working together to create solutions and services designed to help retailers sell more cars, reach more customers, and improve their profitability.