MISSISSAUGA, CANADA, April 23, 2007 -- Reynolds and Reynolds (Canada) Ltd. is pleased to introduce Randy Price as the new Vice President of Sales for Canada. The announcement was made by Donny Holender, Senior Vice President, North American Sales, at a recent Pit Stop (associates) meeting.

“Randy has a long and impressive history with Reynolds. His contribution as Director of Canadian OEM Sales, his experience as the Regional Sales Director for the western region combined with his leadership and expertise with Reynolds GM IDMS offering, make him an excellent candidate to lead the sales effort in Canada,” commented Holender.

Price joined Reynolds more than 12 years ago. Since that time, he has occupied roles in both sales and marketing, including five years as the Regional Sales Director in Western Canada. Most recently, Randy has been charged with managing Reynolds' OEM endeavors. He has spent the last year successfully rolling out GM IDMS from Reynolds to more than 80 customers in Canada. Price will lead the Canadian sales effort and continue to ensure that the “customer is the boss.”

“I look forward to leading our world-class sales organization and serving our bosses – our customers – as we continue to deliver the Reynolds brand. My focus will be on enhancing our retail sales processes, hiring and promoting exceptional talent, and continuing to build on our team-selling approach, including Dealer Management Systems, CRM Solutions, Services and Integrated Documents. I plan to visit as many customers as I can in the coming months,” said Price.

Price has an Honours Bachelor of Commerce from the University of Windsor. He also has a Diploma in Automotive Marketing from the Canadian Automotive Institute – a program that Reynolds has supported since its inception.

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