ERA^® Dealership Management System

Comprehensive solutions backed by the experience and support of the Reynolds brand. The ERA dealer management system is built on a foundation of applications that help you run your dealership from the Web to the showroom, to the financing and insurance office, to the parts and service departments, and to accounting and payroll. Your dealership can scale and customize ERA according to your business needs.

ERA XT
Versatile Design. Spirited Performance. Legendary Comfort. ERA's versatility offers industry-proven standard equipment to confidently manage dealership operations, with optional accessories to make the experience truly your own. A redesigned navigation system provides a driving experience like no other. And when it comes to service and support, relax in the legendary comfort of Reynolds best-in-class care.

ERA XTD
Simplify, Protect, and Control with ERA XTD! With this solution, dealers will receive business-class hosting services, data centre redundant network infrastructure, a Store Area Network (SAN), automated hardware/software monitoring and data backup! ERA XTD allows dealers to reduce time spent on managing their ERA system - they no longer have to worry about loading ERA releases, Labor Time Guides updates and more!

Contact your Reynolds Account Manager directly, or call 1.877.792.7677.