Ever Wonder What We Do at Reynolds and Reynolds?
Brand name usage

Our name is part of our brand. We are well known in the industry, and every interaction with the Reynolds brand has an impact. With the right standards of excellence and consistency around the brand, that impact can be positive and substantial.

Reynolds and Reynolds

  • Reynolds and Reynolds must be used with the correct capitalization, spelling, and spacing. Never use a logogram such as an ampersand (&) in place of “and.”
  • “The Reynolds and Reynolds Company” or “Reynolds and Reynolds” must be used in the first reference; Reynolds may be used in subsequent references.
  • When adding in front of a product name, Reynolds must be used, and not Reynolds and Reynolds. In such cases, never add an apostrophe (‘) after Reynolds.
  • Never shorten Reynolds or Reynolds and Reynolds.
  • Never use the logo as part of a sentence or in place of text where “Reynolds and Reynolds” should be used.
Correct

Reynolds and Reynolds

Incorrect

Reynolds & Reynolds

RR

ReyRey

The ERA® Dealership Management System

  • ERA must be typeset in all uppercase letters with no spaces.
  • ERA must have the Registered Trademark (®) in superscript in the first reference (including titles), and dropped in subsequent references within the same material or document.
  • To protect the trademark, ERA should be used as an adjective in all references (e.g., the ERA® system).

ERA-IGNITE

  • ERA-IGNITE must be typeset in all uppercase letters with a hyphen and no spaces.
  • Never abbreviate ERA-IGNITE.
  • Never split ERA-IGNITE onto two lines.
Correct

ERA-IGNITE

Incorrect

ERA-Ignite

Era-ignite

EI

Era ignite

The docuPAD® system

  • docuPAD must be used with the correct capitalization, spelling, and spacing. docu must be in lowercase, and PAD must be in uppercase. There are no spaces in between.
  • docuPAD must have the Registered Trademark (®) in superscript in the first reference (including titles), and dropped in subsequent references within the same material or document.
  • To protect the trademark, docuPAD should be used as an adjective in all references (e.g., the docuPAD® system).
  • Copyright data for the docuPAD system must be included in the document footer: The docuPAD® system is protected by U.S. patents 8,531,424; 8,547,356; 8,854,330; 8,933,904; 9,081,423; and 9,235,276.  Additional patents pending.
Correct

the docuPAD® system

Incorrect

docupad

DOCUPAD

DOCUpad

Docu pad

docu PAD

Collaborating to enhance your business.

We are proud to work with other dynamic businesses in our industry. Our partnerships with these companies continue to move automotive retailing forward.

partners
pardners
affiliated
afilliated
afiliated
companies
company
companys
nakedlime
naked lime
lime
naked
callbrite
callbright
call bright
call brite
key trak
keytrack
keytrak
key track
keysafe
key safe
key save
keysave
business
businesses
Subscribe to company