What we do

Reynolds and Reynolds develops and supports software for automotive retailers. We feature the industry’s only Retail Management System. Reynolds ERA-IGNITE dealership management system is the foundation of Reynolds Retail Management System, which supports a broad set of retailing tools built to work together to streamline dealership operations and to improve customer satisfaction with the dealership. 

We also manufacture and distribute business forms and promotional items. Our products help dealers reduce compliance risk, brand their dealership, increase efficiency, and simplify administrative processes.

We provide world-class customer support for all of our products and services.

About us
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A leading provider of software and services for car dealerships and manufacturers in US, Canada, UK, and Europe.

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A leading provider of document services for automotive retailers.

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Headquartered in Dayton, Ohio, with major offices in Texas, Florida, Canada, UK, and several other European countries.

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More than 4,300 associates worldwide.

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Recognized leader in customer satisfaction.

Driven by our 150-year legacy of product innovation and customer service, our vision for the future is to help dealers transform every aspect of their business and the customer experience. We anchor our vision in the capability of Reynolds Retail Management System.

Reynolds began in 1866 as a forms printing company in Dayton, Ohio. Our relationship with the automotive industry was born in 1927, when we created standardized accounting forms for franchised Chevrolet dealers in the US. We developed batch computer processing systems in the 1960s and 70s. That led to innovations of in-house dealership management systems that set a standard for automotive retailing into the next century.

In 2006, Reynolds merged with Universal Computer Systems, Inc. (UCS), another leading dealership software provider. The merger of Reynolds and UCS created one of the world’s top dealer services suppliers.

Today, we are a leading provider of software, business forms, and professional services for automotive retailers. We offer sophisticated web technologies and the only Retail Management System for the automotive industry.

We will continue to honor our legacy of innovation and customer service over the next 150 years, and beyond.

What we do
Reynolds and Reynolds
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Protect your customers; protect yourself.

The cost of not taking data security seriously has far-reaching effects beyond dollars and cents. In fact, eight out of 10 consumers would not return to a dealership if their information was hacked. That’s why dealers, OEMs, and industry vendors all have a stake in protecting consumers’ personal information. As a Reynolds customer, your data is protected throughout the entire Retail Management System and during its transfer to all of your OEMs and certified third-party vendors.

How does Reynolds help you with data security?
  • Our Retail Management System is compliant with all province and federal security regulations.
  • Timely security enhancements stay on top of the constantly-changing security environment and regulations.
  • All software and data-transfer interfaces are monitored regularly to identify and fix potential weaknesses.
  • We provide options for secure data movement to necessary OEMs and third-party vendors.
Contact us

What's next

After clicking submit a member of our data services team will contact you shortly via phone or email to discuss your needs. We value your privacy and will not share your information with other third-party providers.

Prefer to call?

Dealerships: 1.888.347.3080

OEMs or Third Parties: 1.937.485.0402

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