Call us for support

Give us a call! Our support team is dedicated to serving our customers one call, one customer, and one service event at a time. We aim to have every call resolved by the first person you speak to in order to help minimize disruption in your dealership.

Reynolds Help
Reynolds Support
Tech Support
Reynolds and Reynolds
ReyRey Help
reynolds document services
command list
screen codes
function codes
Brand name usage

Our name is part of our brand. We are well known in the industry, and every interaction with the Reynolds brand has an impact. With the right standards of excellence and consistency around the brand, that impact can be positive and substantial.

Reynolds and Reynolds

  • Reynolds and Reynolds must be used with the correct capitalization, spelling, and spacing. Never use a logogram such as an ampersand (&) in place of “and.”
  • “The Reynolds and Reynolds Company” or “Reynolds and Reynolds” must be used in the first reference; Reynolds may be used in subsequent references.
  • When adding in front of a product name, Reynolds must be used, and not Reynolds and Reynolds. In such cases, never add an apostrophe (‘) after Reynolds.
  • Never shorten Reynolds or Reynolds and Reynolds.
  • Never use the logo as part of a sentence or in place of text where “Reynolds and Reynolds” should be used.

Reynolds and Reynolds


Reynolds & Reynolds



The ERA® Dealership Management System

  • ERA must be typeset in all uppercase letters with no spaces.
  • ERA must have the Registered Trademark (®) in superscript in the first reference (including titles), and dropped in subsequent references within the same material or document.
  • To protect the trademark, ERA should be used as an adjective in all references (e.g., the ERA® system).


  • ERA-IGNITE must be typeset in all uppercase letters with a hyphen and no spaces.
  • Never abbreviate ERA-IGNITE.
  • Never split ERA-IGNITE onto two lines.






Era ignite

The docuPAD® system

  • docuPAD must be used with the correct capitalization, spelling, and spacing. docu must be in lowercase, and PAD must be in uppercase. There are no spaces in between.
  • docuPAD must have the Registered Trademark (®) in superscript in the first reference (including titles), and dropped in subsequent references within the same material or document.
  • To protect the trademark, docuPAD should be used as an adjective in all references (e.g., the docuPAD® system).
  • Copyright data for the docuPAD system must be included in the document footer: The docuPAD® system is protected by U.S. patents 8,531,424; 8,547,356; 8,854,330; 8,933,904; 9,081,423; and 9,235,276.  Additional patents pending.

the docuPAD® system





Docu pad

docu PAD

Reynolds and Reynolds products

We offer products and services for every area of an automotive dealership. We've selected a number of our top products to highlight. If you have any further questions or don't see the product or service you want information on, please contact us at

Dealership Management System

Reynolds offers automotive retailers the dealership management system, ERA-IGNITE. The DMS is much like an ERP system for dealerships to manage all aspects of business operations — from accounting and payroll to service orders, customer information, and communications and data back to the manufacturer. 

ERA-IGNITE provides automotive retailers with an integrated approach to delivering the software, services, and support they need to operate their business more efficiently, serve customers more effectively, and to maximize performance and profit across every employee, department, and store.

ERA-IGNITE also incorporates in-depth reporting tools for dealership management to help them easily view and monitor key areas of their business, which can simplify management control and enhance employee productivity.

Training and Support

Reynolds offers world-class training and support to help dealers make the most of their investment.

The Reynolds customer support centres are staffed with experienced professionals who are trained to assist customers in resolving their technical concerns — from the simplest to most complex software, hardware, and networking issues. On-site hardware support is also provided.

Business Consulting

Reynolds Consulting Services serves all automobile retailers, regardless of DMS. Reynolds consultants can help dealers identify operating weaknesses, improve business processes, and implement best practices to achieve their desired results in all areas of the dealership.

F&I Selling Solution

The docuPAD® system is a complete financial and insurance (F&I) selling tool for dealership personnel to present finance and insurance options to customers purchasing a vehicle.

The docuPAD system is a large, flat, table-top screen that enables the F&I manager and customer to see every step of the F&I process together — from signing documents on screen with a stylus to watching video presentations of F&I products.

It also provides compliance and electronic audit trails by tracking steps in the process and captures documents and files electronically for easy retrieval.

Reporting and Analytics

ReverseRisk® is an advanced reporting platform designed to deliver critical business information and analytics to automotive retailers, regardless of DMS. As a single, comprehensive reporting platform, ReverseRisk provides detailed insights into dealership performance and operating results, eliminating the need for managers to use multiple reporting systems in order to gain a complete picture of their dealership operations.

Call Management

Reynolds works with Callbright® to provide dealers with real-time telephone communication management delivered through web-based tools. Callbright's tools track advertising effectiveness, record and monitor calls, and send broadcast messages, all of which can help dealers optimize their marketing investments and enhance customer relationships.

Marketing and Advertising

Reynolds partners with Naked Lime Marketing to deliver integrated marketing, advertising, and web services for automotive retailers. From websites and digital advertising to marketing strategy, social media, and reputation monitoring, Naked Lime Marketing is a full-service firm to help dealerships improve business results and the customer experience.

Reynolds Document Services

While technology is ever-present in the dealership, traditional business forms, promotional products, and business supplies remain important parts of any automotive retailer's operation.

Business Forms and Supplies

Reynolds Document Services continues to be a leader in supplying the printed business forms that help dealers effectively manage their retail operations — from deal jackets and sales contracts to financial statements and payroll cheques to parts invoices and service repair orders.

Dealership Branding

Reynolds Document Services offers dealership marketing services from direct customer materials, one-to-one marketing solutions, in-vehicle merchandising, or personalized home mailings. These services are proven to help dealerships build stronger relationships with consumers throughout their entire vehicle ownership cycle.

Document Services also offers an array of promotional products to help dealers maintain their competitive edge in the marketplace.

Reynolds and Reynolds products
RR products
docu pad
dealer management system
era ignite
business consulting
Reynolds Consulting Services
accessories selling solution
add on auto
addon auto
doc pad
doc ipad
Reverse Risk
reportins and analytics
call management
marketing and advertising
naked lime
naked lime marketing
reynolds document services
reynolds forms
business forms
dealership supplies
dealership forms
LAW 553
compliance documents
dealership branding
marketing services
Let us help you.

Get the most out of your Reynolds investment. Reynolds Software Education has a class for every dealership role. We offer a variety of training options to meet your needs. Our team of experienced instructors goes beyond the syllabus, taking the time to help you understand how to better use your products.

If you just need a quick refresher, or are starting from scratch, we have options that will fit your schedule. See all available classes.

Types of training:

Free Webinars

These short, free sessions are available online and cover a variety of topics each month. Topics include: keyboard shortcuts, introductory product sessions, and building reports. There’s something for every department.

‘Net Classes

If you need more in-depth training, these interactive online classes let you get more personal attention from our instructors. The purpose is to train you on how to use your software applications. In this environment, your trainer can view your screen and jump in when you need extra help. With hands-on, real-world examples, you will learn by doing.

Classroom Training

Get out of your dealership and spend some time with us. Designed to go deep into specific departments of your dealership, this manager-level training takes place at our facilities in Dayton, OH and Houston, TX. Get away from the distractions of your dealership, and connect with Reynolds experts who understand the software best.

On-Demand Training

See a class you want to take, but the class time doesn’t fit your schedule? We can set up individualized sessions for any course we offer, customizing the content to fit your specific needs. Email to request an on-demand class.


Get the most out of your investments; learn and enforce best practices from experts while maximizing system usage. We work in your dealership, with your staff, to build a customized consultation package that meets your dealership’s exact business needs and goals. Learn more about Reynolds Consulting Services.

“Any time questions were asked, the instructor did very well answering. I highly recommend the experience.”

Tony Audino
Clawson Honda of Fresno
Testimonial - Training - Clawson Honda of Fresno
Clawson Honda of Fresno Logo

“The instructors made the material easy to understand and they had a wonderful way of connecting with their audience.”

Rick Tappan
Dempewolf Ford Lincoln
Testimonial - Training - Dempewolf Ford Lincoln
Dempewolf Ford Logo

“The instructors were great and had a lot of energy. They kept the class moving, but everything was very well covered.”

Danny Hipps
Phil Wright Autoplex
Testimonial - Training - Phil Wright Autoplex
Phil Wright Autoplex
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