“The instructors were great and had a lot of energy. They kept the class moving, but everything was very well covered.”

Danny Hipps
Phil Wright Autoplex
Testimonial - Training - Phil Wright Autoplex
Phil Wright Autoplex

“The instructors made the material easy to understand and they had a wonderful way of connecting with their audience.”

Rick Tappan
Dempewolf Ford Lincoln
Testimonial - Training - Dempewolf Ford Lincoln
Dempewolf Ford Logo

“Any time questions were asked, the instructor did very well answering. I highly recommend the experience.”

Tony Audino
Clawson Honda of Fresno
[Clone] Testimonial - Training - Bryan Honda
Clawson Honda of Fresno Logo

“Any time questions were asked, the instructor did very well answering. I highly recommend the experience.”

Tony Audino
Clawson Honda of Fresno
[Clone] Testimonial - Training - Karl Chevrolet
Clawson Honda of Fresno Logo

“Any time questions were asked, the instructor did very well answering. I highly recommend the experience.”

Tony Audino
Clawson Honda of Fresno
Testimonial - Training - Clawson Honda of Fresno
Clawson Honda of Fresno Logo

“Any time questions were asked, the instructor did very well answering. I highly recommend the experience.”

Tony Audino
Clawson Honda of Fresno
[Clone] Testimonial - Training - Clawson Honda of Fresno
Clawson Honda of Fresno Logo
Day in the Life of a Remote Customer Training Professional
Day in the Life of Outside Sales
DigiSales Constant Training
Reynolds and Reynolds products

We offer products and services for every area of an automotive dealership. We've selected a number of our top products to highlight. If you have any further questions or don't see the product or service you want information on, please contact us at Media_Relations@reyrey.com.

Dealership Management System

Reynolds offers automotive retailers the dealership management system, ERA-IGNITE. The DMS is much like an ERP system for dealerships to manage all aspects of business operations — from accounting and payroll to service orders, customer information, and communications and data back to the manufacturer. 

ERA-IGNITE provides automotive retailers with an integrated approach to delivering the software, services, and support they need to operate their business more efficiently, serve customers more effectively, and to maximize performance and profit across every employee, department, and store.

ERA-IGNITE also incorporates in-depth reporting tools for dealership management to help them easily view and monitor key areas of their business, which can simplify management control and enhance employee productivity.

Training and Support

Reynolds offers world-class training and support to help dealers make the most of their investment.

The Reynolds customer support centres are staffed with experienced professionals who are trained to assist customers in resolving their technical concerns — from the simplest to most complex software, hardware, and networking issues. On-site hardware support is also provided.

Business Consulting

Reynolds Consulting Services serves all automobile retailers, regardless of DMS. Reynolds consultants can help dealers identify operating weaknesses, improve business processes, and implement best practices to achieve their desired results in all areas of the dealership.

F&I Selling Solution

The docuPAD® system is a complete financial and insurance (F&I) selling tool for dealership personnel to present finance and insurance options to customers purchasing a vehicle.

The docuPAD system is a large, flat, table-top screen that enables the F&I manager and customer to see every step of the F&I process together — from signing documents on screen with a stylus to watching video presentations of F&I products.

It also provides compliance and electronic audit trails by tracking steps in the process and captures documents and files electronically for easy retrieval.

Reporting and Analytics

ReverseRisk® is an advanced reporting platform designed to deliver critical business information and analytics to automotive retailers, regardless of DMS. As a single, comprehensive reporting platform, ReverseRisk provides detailed insights into dealership performance and operating results, eliminating the need for managers to use multiple reporting systems in order to gain a complete picture of their dealership operations.

Call Management

Reynolds works with Callbright® to provide dealers with real-time telephone communication management delivered through web-based tools. Callbright's tools track advertising effectiveness, record and monitor calls, and send broadcast messages, all of which can help dealers optimize their marketing investments and enhance customer relationships.

Marketing and Advertising

Reynolds partners with Naked Lime Marketing to deliver integrated marketing, advertising, and web services for automotive retailers. From websites and digital advertising to marketing strategy, social media, and reputation monitoring, Naked Lime Marketing is a full-service firm to help dealerships improve business results and the customer experience.

Reynolds Document Services

While technology is ever-present in the dealership, traditional business forms, promotional products, and business supplies remain important parts of any automotive retailer's operation.

Business Forms and Supplies

Reynolds Document Services continues to be a leader in supplying the printed business forms that help dealers effectively manage their retail operations — from deal jackets and sales contracts to financial statements and payroll cheques to parts invoices and service repair orders.

Dealership Branding

Reynolds Document Services offers dealership marketing services from direct customer materials, one-to-one marketing solutions, in-vehicle merchandising, or personalized home mailings. These services are proven to help dealerships build stronger relationships with consumers throughout their entire vehicle ownership cycle.

Document Services also offers an array of promotional products to help dealers maintain their competitive edge in the marketplace.

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