Our Company

Reynolds and Reynolds develops and supports software for automotive retailers. We feature the industry’s only Retail Management System and manufacture and distribute business forms and promotional items.
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The Reynolds Rundown

Our dealership management system platform gives dealers the retailing tools built to work together to streamline operations and improve customer satisfaction within their business.
We also manufacture and distribute business forms and promotional items. Our products help dealers reduce compliance risk, brand their dealership, increase efficiency, and simplify administrative processes.
We provide world-class customer support for all of our products and services and continue to expand into other industries through development and acquisition.
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6,000+ associates in the US, Canada, and the UK
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15,000+ customer training hours delivered each month
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95% of franchised dealerships use one or more of our products
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Over 20 company social activities to take part in each year
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Recruiting associates from a wide variety of backgrounds
customer service support
Recognized for award-winning support
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Making a difference in the communities where we live and work
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Focused on developing industry-leading products and services
Now
An industry leader with more than 6,000 associates in 16 offices across North America and Europe serving 95% of dealerships worldwide.
Group photo of Reynolds employees at NADA 2025
2016
Reynolds celebrates its 150th anniversary.
Image of large group of Reynolds employees outside the headquarters, holding a 150 Years sign.
2015
Headquarters hosts the first Habitat for Humanity build as part of Reynolds’ mission to make the world a better place.
Group of people with Habitat for Humanity shirts on building a wall for the Habitat house.
2010
Launched ERA-IGNITE, an advanced dealer management system that helps dealerships improve their profitability.
Image of two men in car dealership, sales person holding tablet
1988
As one of the largest companies in the nation, Reynolds made the prestigious Fortune 500 list.
New article about Reynolds as a Fortune500 company
1960
First to offer computer services to dealerships by stepping into the electronic data processing field.
Photo of a car salesman with two customers in dealership in 1960
1927
Entered the automotive space, producing standardized accounting forms for the country’s Chevrolet dealerships.
Image of Reynolds printing factory in 1927
1866
Founded as a forms printing company.
Image of Reynolds deliver truck from 1866

Our Locations

Dayton

Dayton, Ohio (Headquarters)

One Reynolds Way
Dayton, OH 45430
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Mississauga

Mississauga, Ontario

2-3800B Laird Road
Mississauga, ON L5L 0B2
Montreal

Montreal, Quebec

11075 Louis H. Lafontaine
Anjou, QC H1J 3A4

Learn About Our Affiliated Companies

Gubagoo Logo
Gubagoo is an award-winning leader in conversational commerce tools for the automotive industry. The company’s virtual retailing platform provides an end-to-end buying experience on dealership websites while advanced live chat technology provides more ways for customers to connect with dealers no matter where they are. With this partnership, the Reynolds digital retailing platform offers a complete car-buying experience whether online or in-store.
KeyTrak logo
Since 1987, KeyTrak’s electronic key control systems have helped organizations worldwide manage their keys, assets, and employees. All KeyTrak systems are designed, built, and supported in-house at the company’s headquarters in College Station, Texas.
Automotive dealerships spend a lot of money on the customer experience, but inefficient processes related to poor key control drive people away. Issues include lost keys and dealer plates, delayed test drives, missed sales and service appointments, and more. KeyTrak electronic key control systems help secure vehicle keys and dealer plates, capture and track key and prospect data, and seamlessly connect systems across sales and service.
TSD Mobility SoOlutions logo
The TSD team designs and develops fleet mobility solutions for dealerships, manufacturers, public automotive groups, and car rental companies worldwide. Operating in 92 countries and six continents, the company helps over 16,000 dealerships and 3,000 car rental companies improve their operations daily.