Dealerships Using Deskit Outperform Those Without

A new report digs into monthly performance data related to sales and F&I for new and used vehicles over the course of a year, showing a significant increase in profitability and satisfaction across the industry.

MISSISSAUGA, Ontario

May 16, 2025

The Reynolds and Reynolds Company today released its latest report emphasizing key areas of value, including finance, aftermarket products, and service satisfaction. The report aggregates data from Canadian dealerships over the span of 12 months.

“Retail automotive is a fast-paced, ever-changing industry,” said Gordon Leach, founder of deskit. “This report provides a clear, data-backed perspective on how dealerships can enhance operations, boost profitability, and deliver better customer experiences.”

The results of the report find deskit users consistently outperform non-users across various performance indicators, making it an essential tool for dealerships committed to success.

When comparing Canadian dealerships with deskit to those without, deskit was associated with:

  • Higher finance grosses
  • Increased penetration rates and sales volumes for GAP insurance, warranties, and maintenance plans
  • Higher average reserves from GAP insurance, warranties, and maintenance plans
  • Greater back-end grosses per vehicle sold
  • Improvements in satisfaction, efficiency, and productivity

“While the financial opportunities the report highlights are positive, the benefits of deskit go deeper than revenue,” concluded Leach. “By optimizing financial performance, dealerships can reinvest in their future, enhancing the customer experience and securing long-term loyalty. In a competitive market, that could make all the difference.”

The full report can be found at reyrey.ca.

About Reynolds

Reynolds and Reynolds is a leading provider of automobile dealership software, services, and forms to help dealerships deliver better business results and transform the customer experience. The company is headquartered in Dayton, Ohio, with major U.S. operations in Houston and College Station, Texas, Tampa, Florida, and Celina, Ohio, as well as operations in Canada, the U.K., and Europe. (www.reyrey.com)