Online Retailing

Does online retailing mean you have to use a completely different set of tools to sell a car than you do when the customer is in store? Are you trying to back into an online deal from your desking tool and ultimately your DMS, and then negotiating through email or text? This is frustrating for you and feels slow and disconnected for your customer. Online retailing is retailing, period. It should enhance your in-store process.

What if you could…

  • Connect with customers through engaging and authentic interactions as they’re shopping on your website?
  • Generate an accurate trade-in valuation online that is applied to a remote deal?
  • Customize applicable rebates, incentives, and aftermarket presentations for the customer all online?
  • Capture secure signatures digitally, no matter where a customer is?
  • Maintain growing compliance requirements in a remote environment?

Here’s How


When a customer is shopping in the store and has a question about a vehicle, you get them an answer immediately, but it’s not as simple when they are shopping on your website. And an automated response from your CRM isn’t helping you win any business. You can win deals online, but you have to deliver the same expectations as in store. Gubagoo ChatSmart is a fully managed chat platform that provides an immediate human-to-human interaction, so you can secure and track more inbound leads.

  • Connect with customers and activate their car buying experience virtually through chat, video, text, or Facebook Messenger.
  • Build transparency with a human-to-human interaction and real-time support.
  • Deliver a personalized chat experience with advanced greeter technology designed to interact based on behavior and intent.
  • Never miss an opportunity with the ability to jump into live chats as needed and transfer conversations from desktop to your phone while on the go.
  • Leverage a single unique identifier for every customer in FOCUS to create a seamless deal process from start to finish.

Gubagoo Chat Conversations Matter

Conversations matter. That's because people matter. It's people who sell cars. It's people who buy cars. And it's people who service cars.

Conversations help us learn. They help us connect. They build trust. 

That's why Gubagoo puts conversational commerce at the heart of our products.

With people as the heartbeat of technology, your sales will soar. 


As your customers continue to do more and more of their vehicle purchase journey online, are you able to provide the same services and experience you do in-store? A disconnected process from online to in-store will frustrate and drive potential customers away, diverting from your omni-channel strategy. 

With deskit, customers can complete as much of the sales and F&I process as they like remotely, while you’re able to ensure accuracy and profitability in the deal. 

  • Save time and enhance customer and employee satisfaction with the ability to desk a deal and present payment options in a remote setting.
  • Maximize profitability by automatically checking for OEM pricing changes, and receive rebates directly in the deal with built-in stackability.
  • Increase transparency and customer engagement with various presentation methods including mobile devices, tablets and any personal computer screens.
Woman on home computer shopping for SUV.
docuPAD® Remote

Trying to sell aftermarket products over the phone, or worse, through email, kills your penetration. It’s hard to connect with customers and educate them through these channels, and when they don’t understand the products, they naturally say, “no”. docuPAD Remote is a virtual F&I selling tool that connects you with your customer and allows you to educate them with a personalized, interactive menu-selling experience, all while maintaining compliance.

  • Speed up the documentation and signing process by presenting F&I products and capturing electronic signatures remotely.
  • Use a single deal in-store and online across F&I, the docuPAD system, and accounting.
  • Keep customers engaged with interactive presentations and videos through video conferencing.
  • Track and manage usage results to help ensure compliance and better coach your F&I managers.

docuPAD Remote Promo Video

An F&I Manager is sitting at his desk, preparing a deal.

F&I Manager: "Alright, 48 month term, down payment looks good, got their credit info. Okay, let’s get this rolling."

He taps his docuPAD workstation, and a video conference call begins between him and two customers, John and Lisa. 

F&I Manager: Hey, John and Lisa, how are you guys doing?

Lisa: We’re good, just hanging at home, how are you?

F&I Manager: I’m doing great. So, you guys ready to get started?

John: Sure, how’s this going to work exactly?

F&I Manager: That’s a great question. It’s really not that different than the process you did the last time you bought a car. We will go through some product menus and sign paperwork the same way you’re used to, except through a computer screen. When we’re finished, I will send you an email with your paperwork, and you’ll be good to go. 

Lisa: Well that sounds easy!

F&I Manager: Yep. And you’ll be able to interact with the screen and sign just like if you were sitting here. Feel free to ask any questions along the way. Sound good?

John: Yeah, sounds good to us.

F&I Manager: Alright. John, Lisa, let’s get started.

Transforming the F&I experience... again.

What can you experience:

“With deskit, deals are faster, more efficient, and more transparent.”

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