Reynolds Retail Management System

Built To Work As One

“For years, dealers have referred to it as DMS – dealer management system. What Reynolds has evolved to is RMS – Retail Management System.”

Chuck Colson | Market Area Vice President | Hendrick Automotive Group

The Power of One

Built from the ground up, Reynolds Retail Management System is a single approach to run your entire business. It’s a unified workflow between individuals and departments allowing unique customer data to be shared seamlessly through every touchpoint. It minimizes errors, eliminates the costs of duplicated work, empowers your team, better serves your customers, and drives profit – all at the same time.

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Real dealers. Real results. The power of one.

Reynolds Retail Management System allows you to discard old processes, both automated and manual, and creates entirely new digital processes. This technological approach is only possible with a system built as one.

The foundation of Reynolds Retail Management System

With its intuitive design and unmatched track record, ERA-IGNITE is a proven system that delivers results.

  • Next generation design makes it simple for employees to learn quickly.
  • Built-in training and utilization reports ensure you get the most out of your system.
  • Seamless workflows make your employees more productive.
  • Award-winning, Canadian-based support, only one phone call away.

Explore the Full Retail Management System in Action

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