Customer Relationship Management

Are you able to use your CRM to bring in business or is it so cluttered with outdated and duplicated information, you can only use is to follow up on inbound leads and work deals that are already in the store? You don't need a CRM for that. Now is the time to ensure your sales team always has a list of prospects to call and they are following your sales process to a tee. 

What if you could...

  • Prioritize every action for your salespeople, so the most impactful activities get done first?
  • Pull buyers into your store before they're shopping you?
  • Know what vehicle a prospect has the highest propensity to buy before they reach out?
  • Monitor and enforce your sales process no matter where your salespeople or customers are?

Here’s How


How often do your salespeople lose a deal or skip a step in your sales process? How many outbound contacts are they making each day, and how well do they convert? FOCUS redefines customer relationship management by identifying the most profitable activities for your salespeople and serving them up. It ensures your sales process is followed, and you can manage every customer interaction as it happens. If your CRM has become a glorified spreadsheet to manage inbound leads or a simple desking tool, now is the time to check out FOCUS.

  • Automatically prioritizes customers who are most likely to buy, so your salespeople spend their time where they will win.
  • Work sales no matter where they are with a seamless desktop to mobile workflow.
  • Use real-time data to coach sales reps while the customer is still in the store and close the deal, rather than trying to help them understand why the customer left the next day.
  • Manage every sale with automated, real-time tracking, including discreet manager alerts when help is needed.
  • Utilize a single unique identifier for every customer, every vehicle, and every transaction to ensure information is accurate at every touchpoint.


Every tool in your dealership creates a ripple effect.

Whether used in sales, accounting, or service, its results will impact other departments, other employees, and your customers.

Think about your current CRM… how often are you working through clutter? You spend hours every day tracking down information, conducting follow-up, and trying to close deals – but the information you need isn’t easily accessible.

You feel unorganized, inefficient, and overwhelmed.

Losing sales? Losing customers? Losing employees? There are a lot of factors… but having a tool that makes your job harder causes bad ripple effects.

Introducing FOCUS… a solution offering good ripple effects.

It’s employee oriented, helping your team close more deals with a system built for their unique needs.

It’s results-driven, prioritizing customers, tasks, and follow-up actions automatically based on a customer’s likelihood to buy.

It’s customer centric, offering detailed data of every interaction the customer has with the dealership.

Ripple effects don’t have to be bad… they just have to be right.

FOCUS. Redefining CRM.

Reynolds Integrated Telephone System

There is nothing more frustrating for a customer than being bounced around a phone tree continuously repeating the same information. On the flip-side, there is nothing more frustrating for your employees than picking up a call blind, and wasting valuable time getting to the important needs of the customer. Reynolds Integrated Telephone System solves both of these problems by providing all the customer information before and during every phone call. 

  • Customer information shows on screen when a call comes in, allowing you to authentically engage customers and tailor their calling experience. 
  • Focus on the customer in front of you by automatically setting reminders and scheduling follow-up calls if a call comes in while you are busy.
  • Track all conversations by extending access to any mobile device.
  • Management can evaluate call activities and provide actionable coaching with detailed reports and recordings. 

Reynolds Integrated Telephone System Promo

Matt Scranton is eliminating $100,000 per year in personnel expenses.

You are probably wondering how.

Patrick Colley has cut his service no-show rate in half… from 15% to 7%.

Okay, so you probably think it’s a service tool, right?

Sandy Austell is saving 10 deals a month.

Now, you are probably curious. How can it be for service AND sales?

Okay, okay. We’ll let you in on the secret.

(phones ringing)

It’s a telephone system. But it goes way beyond being “just a telephone”.

You get data security, mobility, automatic appointment reminders, improved CSI, and employee performance monitoring.

But it’s also about screen alerts, mobile set-up, actionable data, call reporting and so much more. It’s about seeing the VALUE of every customer.

Can YOUR phone do ALL of that?

See how Reynolds Integrated Telephone System is stepping up the telephone game.

What can you experience:

“When we saw FOCUS, I could tell immediately Reynolds listened to dealers' feedback and created a CRM that was easy to use and navigate. I'm a big fan of the dashboard and being able to drill down in a single window pane. FOCUS was a no-brainer.”

“With Reynolds Integrated Telephone System, we know who the customer is when we answer the phone. We don't act like we have no idea who's calling. Everything we do is focused on the customer experience.”

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