Reynolds Bolsters Its Commitment to Serving Canadian Dealers
The leading provider of automobile dealership software, services, and forms is investing heavily in Canada through system enhancements, new tools, and services.
DAYTON, Ohio
Feb 04, 2026
Reynolds and Reynolds today announced at the NADA Show 2026 that the company is bolstering its commitment to Canadian dealerships and offering new tools and services.
“Canadian dealers are some of the most driven operators in the world, and Reynolds is committed to delivering both products and people to help them produce outsized results,” said Chris Walsh, president and acting CEO of Reynolds. “We are growing our investment in technology, people, and overall presence in Canada to partner with our customers in new and exciting ways.”
The latest technology and services available to Canadian dealers now include:
Relo – Reynolds’ parts delivery robot. This cutting-edge technology can be deployed in most dealership service departments to keep technicians in their bays turning wrenches, instead of wasting time walking back and forth to the parts department.
Proton Dealership IT and Cybersecurity – Proton provides industry-leading cybersecurity protection with its Security Operations Centre, tailored specifically to automotive retail, to keep dealerships operating smoothly and efficiently. It protects dealership infrastructure and cyber assets 24 hours a day, 365 days a year by detecting and reacting to malicious attacks, so you can focus on selling cars.
Reynolds Performance Managers – A boots-on-the-ground, field-based team that provides performance evaluation and assistance to dealerships to help them get the most out of their products. Reynolds Performance Managers have a thorough knowledge of all facets of dealership operations and a strong command of a wide variety of Reynolds software applications.
New Leadership – We are investing in the success of our Canadian customers. We have appointed Vice President Keith Legg to help drive our business forward in Canada and deliver the best products and support for our customers.
Recently, Reynolds renewed its lease for the offices it maintains in Mississauga for an additional 15 years.
“We are excited about the opportunities for dealers in Canada, and are doubling down on helping them be as successful as possible,” concluded Walsh. “Reynolds provides the most advanced, comprehensive, and cutting-edge single system DMS technology available to dealers in Canada, and our commitment to do so for the foreseeable future is unwavering.”
For more information about what Reynolds can do for your dealership, visit them online at reyrey.ca or at their village of booths at NADA 2026 in Las Vegas.
About Reynolds
Reynolds and Reynolds is the leading provider of automobile dealership software, services, and forms to help dealerships deliver better business results and transform the customer experience. The company is headquartered in Dayton, Ohio, with major U.S. operations in Houston and College Station, Texas, Tampa, Florida, and Celina, Ohio, as well as operations in Canada, the U.K., and Europe. (www.reyrey.com)