Trademark Reference

Reynolds and Reynolds

Reynolds and Reynolds develops and supports software for automotive retailers, providing the industry’s only Retail Management System.

Reynolds and Reynolds must be used with the correct capitalization, spelling, and spacing. Never use a logogram such as an ampersand (&) in place of “and.”
“The Reynolds and Reynolds Company” or “Reynolds and Reynolds” must be used in the first reference; Reynolds may be used in subsequent references.
When adding in front of a product name, Reynolds must be used, and not Reynolds and Reynolds. In such cases, never add an apostrophe (‘) after Reynolds.
Never shorten Reynolds or Reynolds and Reynolds.
Never use the logo as part of a sentence or in place of text where “Reynolds and Reynolds” should be used.

Reynolds Retail Management System

Reynolds Retail Management System is a complete solution built as one to help dealers work smarter, engage customers, grow their business, and ultimately become better retailers.

Reynolds Retail Management System must be used in the first reference and Retail Management System in subsequent references.
Reynolds Retail Management System or Retail Management System must be used with the correct capitalization, spelling, and spacing.
Never add an apostrophe (‘) after Reynolds when writing Reynolds Retail Management System.
Never abbreviate Retail Management System.
Never add “the” in front of Reynolds Retail Management System.

ERA-IGNITE

ERA-IGNITE is the foundation of Reynolds Retail Management System. It is built to interact with other applications and function as one system that delivers results.

ERA-IGNITE must be typeset in all uppercase letters with a hyphen and no spaces.
Never abbreviate ERA-IGNITE.
Never split ERA-IGNITE onto two lines.

eWorkflow™

eWorkflow™ is a dealership-wide process that digitizes processes in every department. It reduces risk, saves on cost, and increases customer satisfaction.

eWorkflow must be used with the correct capitalization, spelling, and spacing. e must be lowercase and Workflow must be capitalized with no spaces in between.
eWorkflow must have the Trademark (™) in superscript in the first reference (including titles) and dropped in subsequent references within the same material or document.

The docuPAD® system

The docuPAD^® System is an interactive, electronic, F&I menu-selling and eContracting tool. It helps maintain compliance, engages the customer, and drives profit.

The docuPAD system must be used with the correct capitalization, spelling, and spacing. docu must be in lowercase, and PAD must be in uppercase. There are no spaces in between.
The docuPAD system must have the Registered Trademark (®) in superscript in the first reference (including titles), and dropped in subsequent references within the same material or document.
When used in a sentence, “system,” should be in lowercase, “the docuPAD system.” When used as a title, “The,” and, “System,” should be capitalized, “The docuPAD System.”

docuPAD® Remote

docuPAD^® Remote allows dealerships to use the proven docuPAD process in a remote setting so F&I can be done virtually.

docuPAD Remote must be used with the correct capitalization, spelling, and spacing. docu must be in lowercase, and PAD must be in uppercase. There are no spaces in between. Remote must be used in title case, with the R uppercase and the rest of the word in lowercase.
docuPAD Remote should always refer to the virtual solution only, not the workstation that permanently sits in the F&I office.
docuPAD Remote must have the Registered Trademark (®) after docuPAD in superscript in the first reference (including titles), and dropped in subsequent references within the same material or document.

FOCUS

FOCUS redefines traditional CRM to help dealerships better manage every customer interaction, track performance, and train employees.

FOCUS must be typeset in all uppercase letters with no spaces.
FOCUS should always be used standalone. It should not be used in conjunctions with “the”, “system”, “tool”, “platform”, etc.
Never abbreviate FOCUS.

Reynolds Integrated Telephone System

Reynolds Integrated Telephone System is a dealership-wide customer experience management system that helps dealers turn the challenge of managing phone traffic into an opportunity by increasing satisfaction and revenue with every phone call.

Reynolds Integrated Telephone System must be used with the correct capitalization, spelling, and spacing.
Never abbreviate Reynolds Integrated Telephone System.

Advanced Service

Advanced Service improves fixed operations processes by managing the upsell process, promoting better communication, equipping advisors with sales tools, and measuring results.

Advanced Service must be used with correct capitalization, spelling, and spacing.
Never abbreviate Advanced Service.

Service Price Guides

Service Price Guides is a powerful estimating system that allows dealerships to provide customers to-the-penny service estimates in seconds.

Service Price Guides must be used with the correct capitalization, spelling, and spacing.
Service Price Guides must be used in full in the first reference (including titles). SPG may be used in subsequent references within the same material or document.

eApproval

eApproval allows service advisors to reach customers by text or email so they can approve work from any computer or mobile device.

eApproval must be used with the correct capitalization, spelling, and spacing.

ReyPAY®

ReyPAY^® is an integrated, secure, and efficient electronic payment processing solution to accept customer payments in-store, online, and via text.

ReyPAY must be used with the correct capitalization, spelling, and spacing. R must be capitalized and PAY must be uppercase, with no spaces in between.
ReyPAY must have the Registered Trademark (®) in superscript in the first reference (including titles), and dropped in subsequent references within the same material or document.

ReverseRisk®

ReverseRisk^® is a web-based reporting tool that helps management make better operational decisions while monitoring the dealership’s and entire group’s financial health.

ReverseRisk must be used with the correct capitalization and spelling. There are no spaces in between.
ReverseRisk must have the Registered Trademark (®) in superscript in the first reference (including titles), and dropped in subsequent references within the same material or document.

LAW®

LAW^® F&I forms are regularly reviewed by Reynolds’ team of compliance specialists, leading industry consultants, law firms, and selected provincial dealer associations.

LAW must be used with the correct capitalization, spelling, and spacing. LAW must be uppercase.
LAW must have the Registered Trademark (®) in superscript in the first reference (including titles), and dropped in subsequent references within the same material or document.

GoMoto

GoMoto is the leading dealership kiosk solution that provides customers a self-led service experience while still allowing the dealership to capture profits.

GoMoto must be used with the correct capitalization, spelling, and spacing.
Never abbreviate GoMoto.

Gubagoo

Gubagoo is the leading provider of conversational commerce for automotive dealerships and OEMs.

Gubagoo must be used with the correct capitalization, spelling, and spacing.
Never abbreviate Gubagoo.
Pronounced phonetically as Goo-bah-goo

Proton Dealership IT

Proton Dealership IT is an industry-leading provider of automotive IT and cybersecurity offerings.

Proton Dealership IT must be used with the correct capitalization, spelling, and spacing.
Never abbreviate Proton Dealership IT.

ReconTRAC®

ReconTRAC^® is a vehicle reconditioning process management solution. It features customizable workflows for various reconditioning processes, made up of a series of steps and departments.

ReconTRAC must be used with the correct capitalization and spelling. Recon must be in lowercase, and TRAC must be in uppercase. There are no spaces in between.
ReconTRAC must have the Registered Trademark (®) in superscript in the first reference (including titles), and dropped in subsequent references within the same material or document.

deskit™

deskit™ is an agnostic digital retailing application that includes elements of digital retailing, desking, F&I and inventory solutions, enabling dealers to desk a deal and present sales and F&I options on any screen, such as kiosks, tablets, and personal computers.

deskit must be used with the correct capitalization, spelling, and spacing. All letters of the word are lowercase with no spaces in between.
deskit must have the Trademark (™) in superscript in the first reference (including titles) and dropped in subsequent references within the same material or document.