FOCUS

Redefine what a CRM can do to help you find and win business.

How many times have you come into work, sat down, and felt a little confused about where to start your day? You know you have a long list of tasks and to-dos, but it’s not easy to sift through the information and know where to start.
FOCUS is an automotive-specific CRM designed to help you prioritize your most important customers based on profitability. It provides an easy and intuitive dashboard to see every touchpoint with your dealership – all activities, customer and deal information, website interactions, and appointments and service details – so you can move customer relationships forward from anywhere at any time.
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FOCUS Tablet

Benefits of FOCUS

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Track and Manage Tasks with Role-
Specific Dashboards


Dashboards are personalized based on your job role, allowing you to focus on tasks and
measure goals important to helping you and your dealership succeed. 

FOCUS Main Dashboard
Customer Status
Manage each customer in real-time. See which salespeople are with customers, on a test drive, or need help closing a deal.
Clear Objectives
Tasks are created for each sales conversation and prioritized based on a customer’s likelihood to buy.
Ensure Follow-Up
Send customers relevant and automated communications based on previous interactions they’ve had with the dealership.

Access Information Anywhere


Sales people can go anywhere with the customer and have all the information they need
from their phone, while also being able to communicate with the desk. 

FOCUS Mobile
Eliminate Repetition
Track opportunities, contact prospects, and work your entire sales cycle using the mobile application without reentering data. 
Employee Performance
Use real-time data to coach salespeople in the showroom, the lot, or a test drive.

Manage Your Service Relationships


Capitalize on service opportunities with your existing customer base and communicate the right message at the right time.

FOCUS HotSpot Image
Track and Follow Up
Reduce uncertainty in next-step communications by viewing a complete list of previous service work and any previously declined services.
Re-engage Past Customers
Improve customer loyalty by sending relevant promotional offers for previously declined services.
Increase Revenue
Reduce no-shows by avoiding missed appointments with automatic reminders to customers about their appointments.

What can you experience:

Related Resources

Sales and F&I
5 CRM Changes You Can Implement Today
<p>Adapt to business evolution by continuously improving your dealership. Start with these five changes you can implement with your CRM.</p>
eBook
Redefining CRM: Take Back Control to Wipe Out Inefficiencies
Sales and F&I
Lights! Camera! Action! Adding Video to Your Sales Process
<p>Lights! Camera! Action! Adding Video to Your Sales Process</p>

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