Intelligence at Every Touchpoint

Innovative Technology to Drive You Forward

Your New AI Assistant

Move from answer to action, all in one conversation for smarter, faster decision making. Bring everything you need into a single, connected experience to drive real progress for your business.

Experience Rey

Introducing Rey, Your New AI Assistant (Canada)

[Driving, intense music]

A chat box appears and text is typed into it. “What three cars should I buy at auction tomorrow?”

A response populates from Rey, a new AI assistant from Reynolds and Reynolds.

Rey: Based on current inventory and market, you should focus on:

  1. Ford F-150
  2. Ford Focus
  3. Ford Escape

A “Get More Details” button appears below this message.

A new chat conversation appears on screen.

User: What is our average response time to pending service tickets in parts?

Rey: You are averaging 2 min, 31 sec on parts tickets. I can dig into the data for more insight.

That response is followed by two clickable options: “Review Pending Service Tickets in Parts” and “Review the Advanced Service Cycle Times Report.” Rey also offers a “Was this helpful?” message with the option to click thumbs up or thumbs down.

A mouse pointer is shown clicking the thumbs up option.

Another new chat appears.

User: Can you show me our average CIT time by lender?

Rey responds with a graph displaying average CIT time in days, broken down by four vendors: Royal Bank, TD Bank, National Bank, BMO.

User: How do I void a repair order?

Rey: Here is a help video on how to void a repair order.

A clickable help video appears.

Rey: I can connect you with technical support if you have specific questions.

A message appears: “Ashley Goodman, Technical Support Specialist, has joined the chat.

Text appears on screen next to several different examples of conversations between users and Rey.

Get help

Get data

Get insight

Get answers

Fast.

Introducing Rey, powered by Spark AI

We Do AI Differently

When your AI tools are siloed, lost data, duplicate entries, and confusion are inevitable. Spark AI ensures your AI tools see the full picture, providing more accurate insights and empowering your team to make better decisions. It’s AI as it should be.

Experience the Difference

Spark AI Video

As your business gets more complex, it feels like productivity can’t go any higher.

You need a way to move forward.

To a future where you don’t have to start every interaction from scratch. You don’t have to search for actionable information. You don’t have to pull data to make decisions.

The complex is made simple.

How do you get there?

It all starts with a spark.

Unlock your full potential.

Hello, Relo

Streamline your service operations by delivering parts directly to technicians, with the help of Relo. Experience fewer interruptions, improved workflow, and increased productivity without adding personnel.

Watch Relo Work

Introducing Relo: The Parts Delivery Robot

In your dealership’s service department, every second counts. Introducing Relo, the automated parts runner designed to keep technicians focused on service work.

Using Relo is simple. Load the part, select the destination, and let Relo do the rest autonomously. No waiting at the parts counter. No unnecessary trips across the shop. Just faster, more efficient service.

Relo delivers parts where they’re needed, minimizing downtime for technicians. The result? More hours billed per day, a more efficient shop, and a more efficient parts department.

Relo is built for the fast-paced dealership environment. With intelligent navigation, high capacity, and automated routing, it streamlines your parts drop off  process from start to finish.

Relo doesn’t just move parts, it optimizes your entire service workflow, keeping your technicians focused on what they do best.

The choice is clear. Keep running back and forth for parts… or let Relo do the work for you. Faster. Smarter. More reliable than ever. Are you ready for Relo?

Fuel Your Growth with the Resource Library

Smart content, real insights, and practical tools designed to help you stay one step ahead.

Explore Library
Computer in a dealership showing the Resource Library webpage

Our Passion

The automotive industry is filled with innovation. From paper to digital… from standard to personalized… from in-store to online… following change and getting the most out of every customer interaction continues to put pressure on your business. Every change presents new technology. Every piece, solving individual problems, keeps blurring the big picture.  

With a complete Retail Management System, you are empowered to thrive in every environment. You are part of a movement that is at the forefront of change.

Retail Management System Logo

Forget talk. We’re action.

Dealers using Reynolds experience:

$20,000
Saved per month in shipping and courier fees.
44%
Increase in fixed ops gross profit.
14%
More returning service customers.
9.7%
Increase in service revenue.
10.6%
Increase in overall gross when switching to Reynolds.

Trusted by:

“If Reynolds can do it, we want Reynolds to do it.”

Watch Video

"The DMS is the central nervous system of our dealership." 

Watch Video

"We have a partner in Reynolds."

Watch Video

Let’s start a conversation

Resources to drive you forward

The State of AI in Automotive Retail - Q1 2026

Cover of The State of AI in Automotive Retail - Q1 2026 report showing the title.
JavaScript required to download this file

Introducing Rey, Your New AI Assistant (Canada)

Introducing Relo: The Parts Delivery Robot

Let’s work together

Whether you’re a new customer, current partner, OEM, or industry contributor, we’d be happy to connect with you on your needs. Let us know, and we’ll be in touch soon.

Contact us

Like what you see?

Visit our new Resources Library for the latest Fuel newsletter articles, reports, and case studies.

Visit Library