Not Just a DMS Company Anymore


Automotive retailing has radically changed due to consumer expectations — and dealers must adapt. Reynolds has recognized these consumer demands and built a Retail Management System from the ground up. Your DMS, CRM, service write-up and F&I tools — all your systems — work as one, helping you be more efficient and profitable while also improving your customer experience.

Reynolds Retail Management System allows you to discard old processes, both automated and manual, and creates entirely new digital processes. It allows for a legitimate promise time on a vehicle, with recommended services, to be generated before the first call from the customer is even answered. 

This technological approach is only possible with a system built as one, allowing unique customer data to be shared seamlessly across all solutions.

"We wanted to go all in with Reynolds."

After updating to a modern and sleek dealership, Tim Roussell, general manager of Bryan Honda, knew it was time to do the same with their dealership technology. Tim and his Dealer, Eason Bryan, decided to go all in and implement all aspects of the Reynolds Retail Management System. 

They wanted to give their customers a first class experience and found the Retail Management System played a large part in accomplishing their vision. Hear their story.

Bryan Honda's Retail Management System Results

docuPAD System

"We've generated an additional $40,000 a month in PVR with the docuPAD system."

DigiSales app shown on a phone.

"Reynolds Retail Management System more than pays for itself."

Man performing vehicle inspection using a tablet.

"We've more than doubled our hours in the shop."

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Schedule Your Process Analysis

Fill out the form to the right to schedule your personalized process analysis with one of our specialists. Our specialist and your team will sit down to discuss your current business processes. After your discussion the specialist will begin to build a road map to potentially uncover inefficiencies, lost profits, and other business needs in your current front-end, back-end, and office processes.