Intelligence at Every Touchpoint

NADA 2026
February 4-6 | Las Vegas, NV | Booth 2963

“This is the single biggest advancement in technology I have seen in my 38 years in this industry.”

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Chris Walsh
Reynolds and Reynolds President and Acting CEO
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Experience the Industry’s Only Unified AI Data Layer

When your AI tools are siloed, lost data, duplicate entries, and confusion are inevitable. Spark AI isn’t another AI tool to manage. Instead, it’s a unified AI data layer, changing the game by ensuring your solutions are making life easier and working at their highest capacity.
Explore AI offerings powered by Spark AI below.
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Meet Rey — your new AI assistant.

Rey brings everything together in one intuitive command centre for smart, fast decision-making.
  • Instantly analyze your sales history and market trends.
  • Generate a year-to-date sales report with one prompt.
  • Ask which cars to buy at auction today for the best return.
  • Find help videos or connect with a live support specialist in seconds.


Salesperson talking on phone at desk inside car dealership

Conversation AI

Leverage AI to transcribe calls, create call summaries, and identify customers who need immediate follow up.
  • Eliminate miscommunications during follow-up with full call transcripts from previous conversations.
  • Review brief call summaries from conversations with customers who need attention.
  • Quickly search and filter calls with specific results using call outcome tags.
  • Receive alerts for specified call tags, such as “Upset Customer” or “Ready to Buy” to speed up response time.
Saleswoman at desk inside dealership, typing on computer

Engagement AI

Reduce the time you spend communicating with internet leads who aren’t ready to buy with Engagement AI.
  • Prioritize high-value leads with automatic notifications letting you know when a customer schedules a call or appointment.
  • Improve engagement rates with the ability to automatically send conversational text messages.
  • Focus on high priority tasks while appointments and calls are scheduled on your behalf.


Relo is Rolling to NADA

It’s a parts delivery revolution. Here’s the impact:
  • Eliminate trips from bays to the parts counter with automated parts transportation.
  • Maximize technician productivity, allowing them to stay focused on service work in their bays.
  • Utilize advanced navigation technology to ensure accurate and safe deliveries, minimizing errors and delays.
  • Deploy multiple Relo robots to accommodate high-volume service departments, ensuring seamless operation during peak times.
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We’re bringing a lot more to NADA this year.

Check back for the latest announcements.

Experience intelligence at every touchpoint.

We offer several types of appointments, ranging anywhere from 15 minutes to a full Retail Management System demonstration, depending on your dealership’s needs.

Fill out the form to request a scheduled meeting time and one of our NADA specialists will contact you to finalize the meeting details.

Don’t know if you’ll have time for a meeting? Add a booth visit to your NADA My Show Planner so you don’t miss what’s new from our team. We can’t wait to see you in Las Vegas!

Not attending NADA? Select "Not Attending" and our team of specialists will get in touch.
Reynolds village map for NADA 2026
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