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<!-- wp:reyrey-js/list-item {"content":"How your F\u0026I manager can control the customer experience."} /-->
<!-- wp:reyrey-js/list-item {"content":"Make sure your F\u0026I managers are utilizing presentation tools effectively."} /-->
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<div class="wp-block-reyrey-js-column"><!-- wp:reyrey-js/paragraph {"content":"There are many reasons why a dealership invests in a \u003ca href=\u0022/en/solutions/the-docupad-system\u0022 target=\u0022_blank\u0022\u003edigital solution\u003c/a\u003e for their F\u0026amp;I department – to cut down on paper, increase efficiency, or maintain compliance. Regardless of the \u003cem\u003emain\u003c/em\u003e reason, I want to talk about a benefit many dealerships often forget – leveraging customer experience to increase revenue per customer."} /-->
<!-- wp:reyrey-js/paragraph {"content":"Imagine the impact an engaging, digital F\u0026amp;I solution has from your customer’s perspective. A transparent and interactive experience enables them to feel in control, knowledgeable, and at ease. Sounds amazing right? Here’s the catch: a digital solution is only the foundation. Your F\u0026amp;I managers need to know how to leverage it effectively and purposefully to capture more sales per customer. Here are two common ways customer experience is missed, despite having a digital solution."} /-->
<!-- wp:reyrey-js/paragraph {"content":"\u003cspan class=\u0022RR-Font-Weight Bold\u0022\u003e1. Buying vs Selling\u003c/span\u003e"} /-->
<!-- wp:reyrey-js/paragraph {"content":"Your F\u0026amp;I managers have a lot of responsibilities on their plate, including selling enough products to make the sale profitable. However, customers don’t want to be \u003cem\u003esold \u003c/em\u003eproducts – they want the freedom to \u003cem\u003ebuy\u003c/em\u003e a product. Having your F\u0026amp;I managers effectively utilize sales tools is crucial in educating the customer on what each product offers and how it will uniquely benefit them. It requires an F\u0026amp;I manager to be confident in the technology to create a confident consumer."} /-->
<!-- wp:reyrey-js/paragraph {"content":"\u003cspan class=\u0022RR-Font-Weight Bold\u0022\u003e2. Lack of Transparency\u003c/span\u003e"} /-->
<!-- wp:reyrey-js/paragraph {"content":"Satisfaction drops significantly when customers feel information is being kept from them. When a customer doesn’t want a certain product, the F\u0026amp;I manager must go back to the PC to make the change. The act is innocent enough, but the customer doesn’t know what the F\u0026amp;I manager is doing. If there are multiple changes throughout the process, the F\u0026amp;I manager is continuously going back and forth from PC to customer. Every time this happens, the customer trusts the F\u0026amp;I manager less and becomes less likely to buy. When the F\u0026amp;I manager has the ability to make changes in front of the customer, it puts them at ease."} /-->
<!-- wp:reyrey-js/paragraph {"content":"\u003cspan class=\u0022RR-Font-Weight Bold\u0022\u003eConclusion\u003c/span\u003e"} /-->
<!-- wp:reyrey-js/paragraph {"content":"Remember, a customer’s experience is driven by the person they are interacting with. Your F\u0026amp;I managers need to have great tools and be trained to use them effectively. As you dig in to understand and implement lasting improvements, I recommend seeking the assistance of an \u003ca href=\u0022/support/consulting\u0022 target=\u0022_blank\u0022\u003eexperienced consultant\u003c/a\u003e. Not only is your dealership unique, but so are your challenges. If you have trouble identifying a solution, or even struggle with where to start, a consultant with background in the industry and perspectives from multiple dealerships can take the necessary time to help you."} /--></div>
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