What happened in Vegas isn’t going to stay in Vegas. This year’s NADA set the tone for a strong start to 2026 across the industry. The energy of attendees at the event and the level of innovation on display proved once again why NADA is where automotive retail shapes its future. For us at Reynolds, it was an opportunity to connect with dealers, unveil new technology, and set our sights on what’s next.
Rey: Your Connected AI Assistant
First unveiled at Amplify,
Rey, our AI assistant, was a showstopper at NADA. It equips dealers to get answers faster and work more efficiently. Need to know:
-
What is our average response time to pending service tickets in parts?
-
How to void a repair order?
-
What is your average CIT time by lender?
Rey’s on it. Sorting out process or compliance questions? Rey handles those, too. Whether it’s streamlining processes, helping with compliance, or supporting day-to-day operations, Rey is a game-changer for your operations and insights.
What’s new?
We were proud to officially introduce
Relo our automated parts delivery robot, at NADA this year. The launch gave dealers a firsthand look at how Relo integrates seamlessly with ERA-IGNITE to streamline service operations by delivering parts directly to technicians’ bays. Attendees were able to see how the robot’s advanced navigation technology reduces unnecessary trips to the parts counter, minimizes downtime, and helps maximize billable hours.
We also presented syncit, an inventory syndication add-on for
deskit™ that is accurate, consistent, and accessible to every customer, everywhere.
We also shared a major update that’s available now for our dealers! CRM Advisor launched as a new AI feature built directly into
FOCUS. It gives you actionable customer insights, curated vehicle talking points, and AI-generated email and text messages designed to help you better connect with customers.
Reynolds Performance Managers: Technology Matters but People Drive Results
Not only did we feature our innovative solutions at our booth, but we also showcased a support no one else has, our
Reynolds Performance Managers (RPMs)! This team spent the show connecting with dealers, answering questions, trading ideas, and sharing what works. These local, trusted advisors invest in each dealership’s ongoing success through regular utilization review meetings, performance improvement projects, and helping you turn new solutions into measurable performance gains.
What happened in Vegas is just the beginning. Let’s keep the momentum going. Here’s to another year of helping you succeed every single day.
