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<!-- wp:reyrey-js/list-item {"content":"Car buyers are coming from farther away for their preferred vehicle."} /-->
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<div class="wp-block-reyrey-js-column"><!-- wp:reyrey-js/paragraph {"content":"For most of our industry’s history, being close to your customers was key to being convenient. But in recent years, \u003ca href=\u0022https://www.autonews.com/used-cars/car-buyers-will-go-nearly-500-miles-…\u0022\u003ebuyers traveling hundreds of kilometres to buy a car\u003c/a\u003e has become more prevalent than ever."} /-->
<!-- wp:reyrey-js/paragraph {"content":"Perpetuated by inventory shortages, customers have decided that \u003cem\u003eactually\u003c/em\u003e going the distance is worth the cost and time if they succeed in finding their perfect vehicle."} /-->
<!-- wp:reyrey-js/paragraph {"content":"With this willingness to travel, dealerships need to evaluate how to provide convenience in new ways when closing a deal."} /-->
<!-- wp:reyrey-js/paragraph {"content":"\u003cspan class=\u0022RR-Font-Weight Bold\u0022\u003eW\u003c/span\u003e\u003cstrong\u003ehat, Where, How – the Customer’s Search for “Perfect”\u003c/strong\u003e"} /-->
<!-- wp:reyrey-js/paragraph {"content":"For the confident buyer who knows exactly what they want, scouring the country for available inventory is a necessary first step. Now is the perfect time to review how you \u003ca href=\u0022/en/solutions/online-retailing/deskit\u0022 target=\u0022_blank\u0022 data-entity-reference=\u0022{\u0026quot;id\u0026quot;:\u0026quot;4872\u0026quot;,\u0026quot;title\u0026quot;:\u0026quot;[Clone] deskit - Refresh (ca-en:4872) [Product Page - Refresh]\u0026quot;,\u0026quot;type\u0026quot;:\u0026quot;product_page\u0026quot;,\u0026quot;entityType\u0026quot;:\u0026quot;node\u0026quot;,\u0026quot;lang\u0026quot;:\u0026quot;ca-en\u0026quot;,\u0026quot;url\u0026quot;:\u0026quot;/en/solutions/online-retailing/deskit\u0026quot;}\u0022\u003eadvertise your inventory\u003c/a\u003e. Is every listing on your website complete with images, descriptions, ownership history, walkaround videos, and more?"} /-->
<!-- wp:reyrey-js/paragraph {"content":"Even before visiting your site, shoppers have done their research online, using reviews and virtual test drives to decide \u003cem\u003ewhat\u003c/em\u003e to buy. If they land on your inventory listing, they are very close to deciding \u003cem\u003ewhere\u003c/em\u003e to buy."} /-->
<!-- wp:reyrey-js/paragraph {"content":"\u003cspan class=\u0022RR-Font-Weight Bold\u0022\u003eChanging How Customers Purchase\u003c/span\u003e"} /-->
<!-- wp:reyrey-js/paragraph {"content":"This stage is where you can introduce new types of convenience, such as providing multiple options to talk with your dealership: phone, email, or \u003ca href=\u0022https://gubagoo.ca/car-dealer-chat-smart\u0022 target=\u0022_blank\u0022\u003echat\u003c/a\u003e. They want clear, quick assistance, and they expect you to keep track of these interactions so that each new one is moving the purchase forward instead of starting over at the beginning."} /-->
<!-- wp:reyrey-js/paragraph {"content":"There are a few ways you can help the customer along the digital purchase path:"} /-->
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<!-- wp:reyrey-js/list-item {"content":"\u003ca href=\u0022/en/solutions/customer-relationship-management/focus\u0022 target=\u0022_blank\u0022 data-entity-reference=\u0022{\u0026quot;id\u0026quot;:\u0026quot;4737\u0026quot;,\u0026quot;title\u0026quot;:\u0026quot;[Clone] FOCUS - Refresh (ca-en:4737) [Product Page - Refresh]\u0026quot;,\u0026quot;type\u0026quot;:\u0026quot;product_page\u0026quot;,\u0026quot;entityType\u0026quot;:\u0026quot;node\u0026quot;,\u0026quot;lang\u0026quot;:\u0026quot;ca-en\u0026quot;,\u0026quot;url\u0026quot;:\u0026quot;/en/solutions/customer-relationship-management/focus\u0026quot;}\u0022\u003eSend and track all conversations through your CRM\u003c/a\u003e, I mean all… text messages, chat conversations, emails, phone transcripts, and even recordings. As the buyer progresses, make sure all relevant information from these conversations is available to their salesperson to avoid repetitive questions or information."} /-->
<!-- wp:reyrey-js/list-item {"content":"Allow the customer to submit a credit application online and ensure all information entered carries over to your CRM and ultimately the deal in your DMS. They shouldn’t have to enter the information more than once or repeat themselves to a salesperson."} /-->
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<!-- wp:reyrey-js/paragraph {"content":"\u003cspan class=\u0022RR-Font-Weight Bold\u0022\u003eRedefine Convenience to Stand Out\u003c/span\u003e"} /-->
<!-- wp:reyrey-js/paragraph {"content":"The further along you can guide a long-distance customer in this process, the more convenient you make the deal. Additionally, by providing more of the buying process online, the easier it is for both you and your customer to commit to a deal, alleviating the risks of holding a vehicle for a customer who never shows or selling a vehicle while another customer travels to you to buy it."} /-->
<!-- wp:reyrey-js/paragraph {"content":"When 13% of people have claimed they’ll \u003ca href=\u0022https://www.cars.com/articles/inventory-shortages-drive-car-shoppers-to…\u0022\u003edrive over 250 kilometres to get their preferred vehicle\u003c/a\u003e, it’s clear that dealership markets are expanding well outside their physical lot. How will you claim a competitive advantage that surpasses price and availability? It will come down to making the experience more convenient for the customer."} /--></div>
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