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<!-- wp:reyrey-js/list-item {"content":"Your dealership has seen a lot of changes recently."} /-->
<!-- wp:reyrey-js/list-item {"content":"Follow these tips to ensure you have the right tech to keep up."} /-->
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<div class="wp-block-reyrey-js-column"><!-- wp:reyrey-js/paragraph {"content":"You’ve seen more change to your business in the last year than you have the entire past decade. Not only have you had to adapt to the COVID-19 pandemic and regulations, but you’re also having to continuously adapt to ongoing changes to consumer buying and lifestyle habits, new and used inventory fluctuations, and OEM demands."} /-->
<!-- wp:reyrey-js/paragraph {"content":"These changes aren’t making business easier. \u003cspan class=\u0022RR-Font-Weight Bold\u0022\u003eIt’s harder to get quality leads, win deals, stock the right inventory, and keep employees.\u003c/span\u003e However, having the right technology in place can help you adjust to these changes and establish a new normal for business. Follow these tips to keep up with our changing industry."} /-->
<!-- wp:reyrey-js/paragraph {"content":"\u003cspan class=\u0022RR-Font-Weight Bold\u0022\u003eRedefine what a CRM tool does for your dealership.\u003c/span\u003e"} /-->
<!-- wp:reyrey-js/paragraph {"content":"Your CRM tool can no longer just be a CRM tool. You have to redefine what it can do and how it will help you focus on tasks that get you ahead. According to CSO Insights, 45% of sales reps need help figuring out which prospects to prioritize. Could this be why your team struggles to find leads or close deals?"} /-->
<!-- wp:reyrey-js/paragraph {"content":"The \u003ca href=\u0022/en/solutions/customer-relationship-management/focus\u0022 target=\u0022_blank\u0022\u003eright CRM tool\u003c/a\u003e will help your team by automatically prioritizing their daily work plan based on a customer’s likelihood to buy. They no longer will have to manually organize their day or figure out what on their to-do list has the highest potential of making them (and you) money."} /-->
<!-- wp:reyrey-js/paragraph {"content":"The right tool will also help you proactively manage your team. A Reynolds study found 37% of sales managers said lack of visibility to what sales was doing was an extremely challenging part of their job. Using a tool that helps you track your team, sales numbers, the status of deals, and leads, puts you in a position to step in and help where needed. You can save deals and monitor how you’re meeting consumer needs and OEM expectations and incentives."} /-->
<!-- wp:reyrey-js/paragraph {"content":"\u003cspan class=\u0022RR-Font-Weight Bold\u0022\u003eUse tools that let you retail anywhere.\u003c/span\u003e"} /-->
<!-- wp:reyrey-js/paragraph {"content":"It’s no secret the shift to an all-digital sales process has been developing in the automotive industry for some time now. At the start, it was a slow process, with only about 1% of customers truly purchasing online according to Digital Commerce 360. But, due to the impact of COVID-19 and the ongoing changes your dealership is facing, online retailing is growing and has become a larger part of the sales conversation than ever before."} /-->
<!-- wp:reyrey-js/paragraph {"content":"Due to this growth, your dealership needs to be able to serve customers no matter where they are – in-store, at home, or both. It’s not an either/or choice. It’s the ability to \u003ca href=\u0022/en/solutions/retail-anywhere\u0022 target=\u0022_blank\u0022\u003eRetail Anywhere\u003c/a\u003e."} /-->
<!-- wp:reyrey-js/paragraph {"content":"When your dealership has the ability to retail anywhere, you take steps toward a more convenient, more satisfying, and more cost effective sales experience. It opens up new opportunities everywhere you look and allows you to bring in more quality leads. Using tools that help you retail anywhere is vital to your ability to adapt and is an investment in the future success and sustainability of your operation, no matter the change."} /-->
<!-- wp:reyrey-js/paragraph {"content":"\u003cspan class=\u0022RR-Font-Weight Bold\u0022\u003eLooking Ahead\u003c/span\u003e"} /-->
<!-- wp:reyrey-js/paragraph {"content":"Taking the leap and adapting to change is never easy, but history shows dealerships who do so tend to benefit the most. So as your dealership continues to experience change, you must equip yourself with the right tools to start getting ahead. By redefining what your CRM does for your dealership, utilizing predictive analytics, and being able to retail anywhere, your dealership will be ready and equipped for anything thrown its way."} /--></div>
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