Mercedes-Benz of Myrtle Beach ReconTRAC Testimonial

Before we started using ReconTRAC^® to manage our reconditioning process, we did everything manually. With our old process, any work that needed to be performed on a vehicle would get written down on the back of a repair order and brought up to my desk for approval. Once I reviewed the RO, I’d walk around the vehicle myself and approve the work.

Looking back on how long it took us to get a vehicle from recon to front line, I’m amazed we didn’t sign up for ReconTRAC sooner. It took us 10 to 11 days to get a vehicle back out for retail, and I know that’s the way a lot of dealerships still operate today. It’s absolutely mind boggling to me.

You have to be able to measure and track every department, every step of the way. That’s how you discover where your bottlenecks are, who needs to be held accountable, and what you need to improve. It can’t be done manually or things will slip through the cracks.

With ReconTRAC, I have a real-time measuring tool that allows me to see the status of a vehicle at any point in the reconditioning process. It’s tailored to work for our business and has made our preowned department significantly more profitable. What previously took 11 days to cycle a vehicle, now only takes three. They’re consistently turned around faster and back out for sale. That’s everything in this business.

If you don’t have ReconTRAC, you are doing your preowned department a disservice and losing profit every day you go without. It comes highly recommended from our dealership.